I worked on Blue Square solely for about a year designing web pages, landing pages, newsletters and digital promotions, until it was sold off to Betfair in April 2013.
The first two examples are landing pages I did which went through A/B testing to determine the best layout.
The third example was a refresh of the Live Casino page, the main issue was space and having the messaging down the middle so finding the right balance was the goal.
And finally I designed the VIP Newsletter promotion banner which shows the prizes that customers could win, the style was in keeping with the VIP look and feel.
I also designed countless promotional banners which mostly included sports and casino imagery.