Cashback

This was a digital offer which ended up running for over a year on the Grosvenor Casinos website, which was to give new customers the opportunity to get 50% cashback (up to £500) on any losses incurred in their first month of play.

In those days the digital branding was to always have the branded G logo background as a platform to place the promotional hero design on to.

My original idea was to use a casino rake (the long wooden stick that pushes chips around) but someone rightly pointed out that we don’t use that in our clubs so I had to swap it out for a Croupier’s hand instead.

I ended up creating two versions, one facing left and right so I could always point it inwards no matter what banner it was placed on so the slots and roulette table had to be re-adjusted once the image was flipped.

ClientGrosvenor CasinosYear2014