Heineken Euro 2016

This was a multi-channel campaign partnership Grosvenor Casinos had with Heineken which ran during Euro 2016.

Heineken ideally wanted to incorporate their glass into the design so the challenge was to do something cool that would combine football with beer. I thought about doing something a bit more clever and flip it around by dropping a football stadium inside the beer glass. However the angle of glass asset provided was straight on so I found a different pint glass that had the right angle which I used as a template to mould the Heineken glass on to using mostly the pen, warp and stamp tools in Photoshop. I also had to shave a bit off the top of the glass so there was more room for text to go in above.

Heineken said they really loved the design which was terrific feedback from them.

ClientGrosvenor Casinos & HeinekenYear2016